It probably goes without saying that strong titles are absolutely necessary to catch the attention of editors and readers alike.

A while ago, I read somewhere that people purchase books after first studying their covers and then reading their titles. (Though this doesn’t account for the power of positive reviews and word of mouth!)

If you’re like me, you probably spend a lot of time worrying about the titles of your stories/books. And it seems like every writer approaches titles a little differently: Some will create a title from the very beginning of a new writing project; it just comes to them. Others will wait until the project is completed.

I fall into the latter category. I hardly ever have the foresight to name my work before it’s finished.

Here are a few of my thoughts on this tricky business:

1. List all of your favorite titles from your favorite authors. Analyze what they have in common. See if you can find patterns to steal. More than likely, each title uses active, specific language. You should, too! (I particularly like titles from Kurt Vonnegut and Haruki Murakami.)
2. If you’re having real trouble naming your story/book, it could be that it just isn’t quite finished yet. Generally, when a story knows itself, it’s easier to name.
3. Scan your work for a line or phrase that you could use as a title. Listen to what your characters say or think.
4. Your title should give a hint as to what it is about, but it should also give a slight indicator of its tone. The most important aspect, though, is its ability to intrigue readers.
5. Sometimes editors will rename your book to something that has more promise of selling.
6. On a similar note, short story collections are not always titled by the best story in the collection. I used to spend lots of time analyzing title choices of some of these books, only to hear authors uncandidly confess that weaker stories often supplied a collection its title just because it sounded cool.

For an alternative approach to titling a book, you can also use Lulu’s Titlescorer. It will score the likelihood of commercial success for your book by referencing data from past bestsellers’ titles. (Although I’ve played around with this, and some of my favorite books fail to score well by its standards.)

So how about it? Do you place a high importance on titles for your work, or the books that you read? What are some of your favorite book titles? Please send me a comment or two below, and thank you for reading.

Write your heart out!

Photo credit: DML East Branch / Foter.com / CC BY-NC-SA